This is an excerpt that I got from fitness mastermind Pat Rigsby. This is a strategy that I’ve always used but sometime it’s better for you to hear it from a more established source.
I have a simple exercise for you that I guarantee will make your business better if you use the information you get.
Here it is:
Go ask clients what makes you different.
By asking your clients what makes you stand out, you may uncover areas you’ve overlooked that are of real importance to the people you serve.
See – most fitness business owners all say the same thing and never really set themselves apart from the competition.
In fact – here’s a bonus exercise for you: Look at the website of your top competitor. What do THEY say makes THEM “different”?
I’ll bet it’s the same type of stuff that you have been saying (I hope not but it probably is.)
If so – how to prospective clients differentiate you from the rest?
Once you’ve gone and asked clients what makes you different you’ll have a pretty good idea.
Dedicated to Your Success,
Pat Rigsby – Fitness Business Owner/Consultant
Pat is the Co-Owner of some of the most successful brands in the fitness industry, including the International Youth Conditioning Association, The Fitness Consulting Group, Resistance Band Training and the two fastest growing training-based franchises in the world – Fitness Revolution and Athletic Revolution. He’s also the Best Selling Author of The Little Black Book Of Fitness Business Success.
Over the past few years he’s helped thousands of fitness professionals grow their businesses, make more money and enjoy more freedom.
P.S. If you have found value in this post you’ll definitely find value in our Personal Trainer Business Starter Kit. Everything you need to get started running your own fitness business today.